Therefore the Author is trying to educate on how one should be a good man (Preferred Reading).

This is done so that Beyonce can be recognised and be promoted as an artist.Īccording to the Reception theory put forth by David Morley, The music video ‘If i were a boy’, i believe that the director wants you to think that men are not capable of maintaining a stable relationship.

Nearly all the focus is on Beyonce and her experiences.

When Beyonce is feeling sad or is explaining something negative through the lyrics, there is always low-key lighting, to portray that dark and sad mood. In terms of Mis-en-scene when Beyonce is trying to act as a man, she is wearing policeman clothes, however when she is trying to portray herself she tends to be always changing clothes and be wearing clothes that reveal a lot of cleavage. This may be also targeted at the women who have been hurt before.

I believe that this music video is aimed at the men target audience mainly, because Beyonce is trying to indicate to them on how to really be a respectful and good man/husband.

Another scene also shows Beyonce speaking to another man whilst she is speaking aboutmen.

There are many connections between the lyrics and the video, for example when she is working as a policeman and pretending to be a man the lyrics really contrast to her actions.

We understand that Beyonce is mainly a performance type, however this music video conforms to us that she can also create that narrative and story like feel.

The video gives some of Beyonce personality away because we get the sense that Beyonce has been hurt before by another man and sort of giving the men a lesson on how to really behave as a man.

This is a clear narrative music video because the video shows clear narrative scenes, for example at first she’s at home and wakes up and goes to work and comes back home.

Video da beyonce if i were a boy